Abstract: The 2019 general elections in Nigeria gulped the sum of N189 billion Naira, with 73 presidential candidates, 91 registered political parties, 1,088 governorship candidates who contested for 29 states gubernatorial seats, 109 senatorial seats, and 4,680 candidates who contested for 360 House of Representatives seats for 1,558 constituencies and 774 local government areas. The incumbent, All Progressive Congress (APC‟s) President Muhammadu Buhari defeated the arch rival, People Democratic Party‟s (PDP), Alhaji Atiku Abubakar with 15,191,847 votes to 11, 262,978 in the February 23rd, 2019 presidential election. This study adopted qualitative research method, textualized political campaign advertisements published in selected newspapers and examined development issues, negative "attacks",....
KEYWORDS: Advertising, Nigeria, Political advertisement, 2019 Presidential election, Textual analysis
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