Abstract: Higher education in Vietnam has received widespread criticism of its poor quality, and the government has promulgated a national set of standards for quality assurance and accreditation in an attempt to improve the quality. This research is designed to examine quality culture in higher education in the Vietnamese context. The methodological approach taken in this research is a multiple case study, underpinned by a quality culture conceptual framework suggested by the European University Association (2006). A qualitative approach was used to explore how academic leaders, academics, and quality assurance members interpreted and responded to quality assurance mechanisms, and how they committed to quality. Thirty five participants from three universities volunteered to take......
KEYWORDS: Higher education, quality management, quality assurance, quality culture, leadership, academic commitment, Vietnamese context.
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